Wednesday, March 8, 2017

The fault is always of the competition

The report of the week

When someone has a business idea in mind, they usually search for support in an entrepreneurship program that helps them get their objectives. One of the first questions usually asked is:"Who is your competition?" More than one answer that they don't have any competitor and that's why the idea is going to be must. Big mistake. The existence of competition means that is has a market interested in what you sell, but getting to it is not always easy, sometimes you have to dodge literal attacks of the competition.

About these competitive attacks talks the latest research conducted by Kaspersky Lab and B2B International.  Many of the businesses that have been victims of DDoS attacks suspect that such attacks come directly from their competition. Almost three in five of the victims share this conspiracy theory, ahead of cybercriminals, who were suspected by 38% of the victims. But it is not all about dodge the issues, the most important thing to worry about is that 21% of companies suspect that the attacks come from disgruntled workers or former staff members.

It is already known that each culture is different, and that is why it is interesting to take a look at the regional variations of the study. In Asia-Pacific, 56% of DDoS victims claim to have been attacked by a competitor, while in Western Europe that figure is only 37%.In Asia and the Pacific, more than a quarter (28%) blame foreign governments and 33% blame the former staff. In Western Europe, 17% point the finger towards foreign governments. We could say that Asians are more competitive and more suspicious of direct competition,while in Europe take care more of the outside and not so much to the closer circle.

DDoS attacks do not need a lot of resources and instead have a high efficiency, this makes it a very popular form of cyber attack.  Although no data is stolen through a DDoS attack, many are being used as a smoke screen for cybercriminals to attack another part of the business. These services brakes increased 162 percent in 2016, according to research by SurfWatch Labs. DDoS attacks that become successful can drive down services, causing a loss of revenue and damage to a company's reputation - a perfect strategy if you know where to point.

One of the most curious data is given by SME, As it is the smaller companies that are most likely to blame a rival company for a DDoS attack: Almost half (48%) of the interviewees. Instead large corporations are more likely to blame former employees and foreign governments.

We do not want to finish without highlighting another data of the new study of the financial consultant Deloitte. After analyzing all the possible risks of the banks and the main financial companies, 42% are considered less effective in the area of ​​cybersecurity. It seems that even the companies with the more budget are not concerned to keep safe on the issues that should concern them, since their data are of great value and their loss or theft could mean thousands of €.

Image: pixabay.


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